fifty years associated with Future with Designworks: The BMW Team subsidiary commemorates its anniversary – AS BMW HYBRID Press

München . Designworks, the innovation facilities from the AS BMW HYBRID Group, is celebrating the 50th anniversary. The contacting agency designed for design plus innovation was instrumental within the style development of the BMW X design range, played a driving role inside the design concept for that BMW i electric brand name and is definitely behind a lot of the BMW Group’s visionary vehicles, like the GINA Light Experienced Model.

Along with locations in La, Munich and Shanghai in china and clients from numerous industries, the particular studios offer important impulses on worldwide, design-relevant phenomena towards the business headquarters. Designworks opened inside 1972 by US commercial designer Get rid of Pelly in a garage in Malibu, California. It has been a wholly owned subsidiary of the BMW Team since 1995. The 130 creatives that make upward the Designworks team see themselves because “Architects associated with future”.

The BMW Group’s recipe designed for success: the particular independent income center wraps up about half of its almost 300 projects a year meant for the THE CAR Group, while the other fifty percent consists of collaborations with selected external digital and mobility clients. This model offers the AS BMW HYBRID Group an outside-in viewpoint that is unique in the business. Most automobile manufacturer offers a style studio that is in any way comparable.

Nicely positioned for the future: “Excellent chance of being successful”.

The largest challenge in the coming years will be the change for better of the particular
BMW Group as well as the entire automotive industry in the direction of electrification, digitalization and sustainability. Designworks will certainly be together with this change and gasoline it with strong, creative and revolutionary ideas. Adrian van Hooydonk, Senior Vice President AS BMW HYBRID Group Style, is positive about the particular future: “This change impacts the entire market. We are going to require all the creativity and advanced thinking for top level solutions. The system we now have with Designworks provides us an excellent chance of being effective. ”

From design shaping in order to new business potential.

Designworks is included in most of the BMW Group’s internal tasks – through shape design and technique development in order to identifying new business potential. Holger Hampf, Mind of Designworks, says: “We work on solutions with regard to complex ecosystems on the intersection of design, mobility and technology. Our job can be to present the unexpected approach in order to a remedy. We have to challenge the particular BMW Group within a positive way, develop ideas plus, in the perfect case, answer questions that haven’t even been inquired yet. ”

Doing work for a wide variety of industrial sectors, Designworks has been involved in the design concepts of seating home furniture, aircraft, subway rail, bicycles, boats, sporting goods, air taxis (eVTOLs), agricultural and forestry machinery, a hyperloop and more. The knowledge and creativity transfer furthermore works within the contrary direction: Attaining knowledge through diverse projects with the particular parent firm, Designworks is usually able in order to open up brand new design horizons for the exterior partners. The particular knowledge of high quality mobility, brand name differentiation under one business umbrella and the knowledge of challenges in the innovation procedure in huge companies are strong quarrels for external clients in order to work along with the AS BMW HYBRID Group additional.

Antennas to the world.

Designworks is seen from the BMW Team as the valuable hyperlink to individuals, their wants and goals far outside of the automotive context. Being an important creativity driver, the BMW Team involves its creative “think tank” in many challenging future projects.

To ensure, the groups never go out of revolutionary ideas, Designworks nourishes the culture associated with creative chaffing. By agreeing to friction included in the creative process, the teams consciously invite creative pressure that should be researched, examined and ultimately resolved. This procedure yields more refined creative output than one along with a more harmonious beginning. The creative designers are persuaded: In the complicated world, better and much more significant solutions to get the upcoming emerge from opposing sights and good tensions in the innovative process.

Advanced Design: Answers to previously unasked questions.

Within the BMW Group’s Advanced Style, it is definitely the task of the innovation additional to raise plus explore queries concerning the future of flexibility which have not been questioned. In carrying out so, the particular teams are to develop innovative talks to topics and problems that the AS BMW HYBRID Group is not yet positively addressing. The particular intention is usually to be provocative – and to think mobility off the defeated path. “Designworks has the capacity to perform this since it constantly has its “eyes and ears” on the particular pulse associated with the periods at three locations, as Adrian van Hooydonk describes. “Advanced Design gives us the innovative energy we need to be really competitive. ”

If a person have any questions, please contact:


BMW Group Business Communications

Michaela Martinus, Spokesperson BMW Group Style

Telephone: +49 (0)89 3822 1163

Email: Michaela. [email protected] apresentando

Almut Stollberg, Mind of Communication Innovation, Design, Technology, Electronic Car

Telephone:   +49 (0)89 3829 6543

Email: Almut. [email protected] apresentando


E-mail: [email protected] com


Designworks is the BMW Group’s innovation dojo and a global creative consultancy on the

intersection of design, technology plus innovation. The “Architects of Future” concentrate on mobility, product and digital life style as well as strategic design talking to. The previously independent creative studio was taken over from the AS BMW HYBRID Group in 1995. Designworks acts as generating force to get all brands of the mother or father company so that as an advancement driver for a large number of clients from a wide range of industries, for example IT and consumer electronic devices, aviation technology, the medical and environment sectors, as well as the lifestyle plus sports sectors.

The business was founded in 1972 in Malibu, California by Chuck Pelly and employs a lot more than 145 people. Holger Hampf offers been at the helm from the consulting company since 2017.


With its four brand names BMW, MINI, Rolls-Royce and BMW Motorrad, the THE CAR Group will be the world’s leading premium manufacturer associated with automobiles plus motorcycles as well as provides superior financial and mobility solutions. The AS BMW HYBRID Group manufacturing network comprises over 30 production sites worldwide; the business has a global sales network inside more compared to 140 nations.

In 2021, the THE CAR Group marketed over second . 5 mil passenger vehicles and more than 194, 000 motorbikes worldwide. The profit just before tax inside the monetary year 2021 was €  16. 1  billion upon revenues amounting to €  111. 2  billion. Since 31 December 2021, the BMW Team had a workforce associated with 118, 909 employees.

The success of the THE CAR Group provides always been based on long lasting thinking plus responsible motion. The organization arranged the training course for the future with an early stage and consistently helps make sustainability and efficient resource management main to the strategic direction, from the particular supply chain through production towards the finish from the make use of phase associated with all items.



Youtube . com:



Leave a Reply

Your email address will not be published. Required fields are marked *

Previous post seventeen of the Season’s Greatest Art Textbooks – Counter Fair
Next post AVATR, Your Psychological Intelligent Partner – PR Newswire APAC – PR Newswire Asian countries