Backing ideals of craftsmanship, British automaker Bentley will be tapping an imaginative artist for the sneaker cooperation inspired by its iconic cars.
The particular brand has teamed upward using the mind behind the custom footwear collective dependent in the downtown area Los Angeles. Its owner stars within new content that requires viewers at the rear of the scenes on the production from the limited-edition Bentley capsule.
“There are usually so numerous similarities among Bentley and The Cosmetic surgeon, ” said Dominic Ciambrone, designer plus founder of bespoke shoe manufacturer The Cosmetic surgeon , in the statement.
“It’s the regard for the craft, the particular quality, and the integrity, ” Mr. Ciambrone said. “The whole stock is simply an incredible location to visit — to see passionate people creating, displaying their art, and showing what these types of into with all the different processes.
“That power is simply next level. ”
Bentley x The Cosmetic surgeon
Mr. Ciambrone creates customized, Bentley-inspired designs included in the brand’s latest electronic drop.
“I’m working with Bentley to produce some thing extraordinary, ” he admits that, on the start of the minute-long spot.
Bentley Motors plus Mr. Ciambrone, The Footwear Surgeon, are usually cut from the exact same cloth inside a new marketing campaign video
Its intro is filled with backstage footage – fast camera cookware highlight Bentley’s marque functions, before following Mr. Ciambrone around their workshop.
The lower hum associated with sewing machines is topped with speaking narration.
The tattooed performer is subsequently shown painting blueprints for that capsule-to-be.
The particular part digital, part physical production process works in order to modernize Bentley’s brand image.
“We may come from different worlds, but we are both reduce from the same towel, ” Mr. Ciambrone shares.
The Footwear Surgeon-founder explains that nearly all products are produced by hand, nodding to the caliber of artisanship support the leg techinques.
“We respect the components we function with, as well as the art we all create, ” he declares.
Four distinctive pairs of Bentley-inspired sneakers will first this Dec, at Miami Beach’s Artwork Basel occasion.
Featured SUV skyrockets sales
The discharge falls underneath the brand’s “Art in Motion” umbrella, which celebrates craftsmanship’s role within the journey of an idea through inception in order to implementation.
Evidenced by previous campaign drops and associated projects, Bentley has lengthy concerned itself with the artistic process.
In cooperation with Los Angeles’ Key Walls Studio, Bentley Motors kickstarted the particular initial version of “Art in Motion” as the virtual occasion and movie series.
3 young performers were tapped to produce unique pieces drawing inspiration from key qualities of the up-to-date Bentley model’s detailing, through sharp lines to diamond stitching plus much a lot more ( see story) .
Released in 2020, the collection inspired by a then-new SUV launch has since flourished, and the vehicle, as well, continues to see success. The Bentley Bentayga SUV accounted for 41 percent associated with vehicle sales for your automaker’s third-quarter 2022 alone.
The particular British auto maker happened to post the greatest third-quarter results in the brand’s 103-year-old history at the particular start of this month and the back of the model.
Bentley documented a 23. 1 percent return on product sales for that third quarter, furthermore the highest recorded in the background.
A total of 11, 316 vehicles possess been sold year-to-date. The particular company’s previous highest revenue for the full year was $384. 1 million ( see story ).
The particular line’s success could be credited, in part, to its brand-building initiatives.
“To associated with shoe and the car true Surgeon creations, it is about carrying out the matters we’re asked not to, ” said Mr. Ciambrone, in the statement.
“We want to press the limitations, push the boundaries, and also to try plus do a lot more, ” he or she said. “There are a few first-time-ever’s we are building straight into these designs, and you will observe it and you could feel it from all of the years we’ve been doing this.
“That’s what I’m most excited regarding. ”