TECHNOLOGICAL invention, research inside design plus performance inside “The Artwork of Braking” is featured in a having exhibition about brakes, scheduled in the Museo delle Tradition (Mudec) in Milan through Sept. six to 18, 2022. The exhibit narrates the industrial history and iconic products associated with Brembo in an immersive multimedia experience conceived and produced simply by Brembo and Balich Question Studio.
The exhibition will be part of the creative and social program of the Mudec, a place for dialogue about contemporary topics by means of visual, performing and sound arts, style and outfit. With this particular first exhibition project, in the spaces that as soon as housed the former Ansaldo industrial complex, Brembo retraces the stages of the entrepreneurial journey that, over the years, has made the historical company through an brilliance from the Italian know-how, able of merging technology plus design.
Through online installations, light design plus videos, the visitors will be led to the breakthrough discovery from the shapes, materials, colours, style, and evolution associated with braking techniques such as disc brake calipers, discs plus pads inside an intriguing journey that will sets off through the provider’s origins, and includes the most important challenges associated with the long term, such as sustainability and electrical mobility.
Brembo has consistently combined efficiency and style, making the brake a distinctive object and a forerunner associated with the evolutions in the particular sector and beyond. Inside the exhibition, history plus products come together in an exhibition split into 8 thematic sections — origins and delivery, races, analysis, style, style, the planet, the particular future — with a number of installations among past and future.
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The exhibit customer will end up being able in order to feel the excitement of a car or motorbike race, thanks to exclusive tubes that will recreate the sound experience of a racetrack; “enter” the particular shapes associated with brake discs via cones associated with laser lamps; get immersed in the kinetic installing of more than 300 colored brake disc brake calipers; marvel with an one-piece Formula one caliper that, from a single piece of aluminum, comes to life as a true sculpture; or get shed in an “infinity room” produced by reflective surface associated with the “greentive” disc, which usually creates an unexpected and infinite environment.
Special attention is also paid to items that possess led Brembo to earn probably the most prestigious design honours. The organization is the particular first element manufacturer to have earned the Compasso d’Oro, the world’s oldest and many prestigious commercial design prize, in 2004, using its carbon dioxide ceramic braking system for the purpose of road cars, and inside 2020 along with the Method E brake caliper. Brembo furthermore received the Red Department of transportation Award: Product Design 2019, the world’s most desired and authoritative design honor.